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Answer the call: The Black Phone 2's marketing turns your life into the set

Answer the call: The Black Phone 2's marketing turns your life into the set

A text you can screenshot, a bucket you can film, a moment you can copy at home.

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Inside Netflix’s cultural crossover moment: How K-Pop demon hunters redefined what a global hit looks like

Inside Netflix’s cultural crossover moment: How K-Pop demon hunters redefined what a global hit looks like

A case study in participatory fandom where fans didn’t just watch, but instead sang, cosplayed, and carried the campaign across platforms

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Finale framing that works: The Conjuring’s last stand

Finale framing that works: The Conjuring’s last stand

Why “the last case” messaging is sparking fan FOMO (and what other franchises can learn from it)

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How Disney reinvented Freakier Friday into a nostalgia‐powered brand experience

How Disney reinvented Freakier Friday into a nostalgia‐powered brand experience

Why Disney’s campaign feels more like a cultural event than a standard sequel release

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Why Pixar’s Elio Got Lost in Space at the Box Office

Why Pixar’s Elio Got Lost in Space at the Box Office

Pixar’s marketing missteps and strategic oversights grounded ELIO’s box-office performance, highlighting critical lessons from past successes.

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Studios, It’s Time to Own Your Audience

Studios, It’s Time to Own Your Audience

Why first-party data is Hollywood’s most overlooked superpower and how A24’s Membership Club shows the way.

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What studios can learn from Tom Cruise's actor-led marketing masterclass

What studios can learn from Tom Cruise's actor-led marketing masterclass

Studios are chasing virality. Tom Cruise is still chasing planes. And the numbers show it’s working.

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Can great movies sell themselves? Sinners might be the case study

Can great movies sell themselves? Sinners might be the case study

Ryan Coogler’s vampire thriller leaned on earned media and audiences devoured it.

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How Disney’s nostalgia-fueled campaign for A Goofy Movie proves the power of knowing your audience

How Disney’s nostalgia-fueled campaign for A Goofy Movie proves the power of knowing your audience

Disney taps Millennial heartstrings and fan culture to revive a cult classic with serious marketing smarts.

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From meme to marketing machine: M3GAN 2.0's movie marketing campaign begins

From meme to marketing machine: M3GAN 2.0's movie marketing campaign begins

Blumhouse's latest campaign tactic blurs fiction and reality by letting the killer doll hijack your small screen before the movie even starts.

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The Monkey and the missed marketing opportunity for toy terror

The Monkey and the missed marketing opportunity for toy terror

A look at a few non-traditional experiential marketing tactics to drive awareness for Osgood Perkins' latest film